Discussion about some of the differences between blogs vsersus websites as well as suggestion to help promote your site with video.
Recently, some friends of mine wanted to setup a website with their own domain name because their current site was receiving little traffic via a corporate real estate site. For most realtors with a large company, the corporate site lists recent items but the agent contact information is a subset of the primary site.
As we began to discuss their frustrations and goals, it became quite clear that my friends believed the myth, If I build it, they will come. Unfortunately, with today’s internet savvy consumer, general contact information on a website will not draw much attention. There has to be something that will separate a website or blog from the pack.
Website vs. Blogs
Many do not realize some of the basic differences between setting up a website versus a blog. Here are just a few:
- Blogs are typically updated more often via posting. As a result, they can rank higher than a typical website
- Websites are typically more informational where blogs maybe more interactive or promote communities or social networking
- A blog is just a different type of website and it can be combined within a traditional website.
Promotional Ideas
After brainstorming a bit, I knew there were some ideas that could help promote a blog or traditional website even for those that are not tech-savvy. A few items include:
- Combining a traditional website with a blog.
- Hold free but short seminars via telephone, webcam or other methods
- Have other experts contribute content
- Have a technical expert handle the site while you handle the content
- Paid Ads
Please keep in mind that I am not suggesting that any site or blog overwhelm the potential client with gimmicky sales pitches or ads but realize content is king.
Everyday Examples
My sister, Tanya Lee, a local Immigration attorney, has been in the process of establishing her internet presence. She opted to build a traditional website initially, namely About US Visas, then add the blogging portion later. Interestingly enough, it’s her personal experience with immigration, not necessarily her credentials, that clients are associating with and taking note. She has chosen the approach of combining a traditional website with a blog detailing her personal experiences as an Immigration attorney as well as community events she attends and/or supports.
Local author, blogger and coach, Pamela Slim holds a monthly, free telephone conference call via her blog,Escape From Cubicle Nation for those interested in transitioning to entrepreneurship. Pam has opted for a blog without a traditional website but she has incorporated various services and products into her blog that are not gimmicky.
Summary
Whether a blog, website or combination is right for your business is still up-to-you hopefully some of the differences will make it easier to decide. Just remember, content is king. I have found that readers will return to a not-so-great-looking site if the content is valuable.