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Google has a tool withtin the Adwords section, namely Keyword Tool, that allows one to get keyword ideas that are based on a blog post or user-entered keywords. This is a great tool because it helps remove the guesswork out of entering tags, labels or keywords for your blog posts. With a click of a button, you can determine if a keyword such as “blogs” is searched more often than “blogging” and use the higher-searched keyword.
Why Use the Tool?
Everyone wants more traffic to their blog but the question is How? There are many strategies and advertising methods but one simple solution is to add tags or labels to your post such that search engines such as Google, Yahoo or MSN can find your blog post and/or site. Seems simple enough, right? Well, it is not as easy as you may think but with a little bit of work, gathering the statistics is not difficult.
How to Use the Tool
The tool provides two methods for gathering keyword ideas. The first is to enter keywords associated with your blog site or post such as “help blogging” or ” create a blog”. The second method is to allow Google to analyze a blog post by submitting the actual URL such as http://ihelpbloggers.com/2009/04/16/ihb-010-how-to-upgrade-wordpress/. I prefer the latter method as it provides suggestions that are more related to the content of the post. If your blog posts do not contain write-ups then the first option is probably best.
Tags/Keywords/Labels
For those that are new to blogging, different Blogging platforms implement “tagging” slightly different. Google’s Blogger names their keywords or phrases as “labels” as seen in the video while Wordpress names them “tags”. Regardless, they basically work the same. The keywords are used by the search engines to find articles, blog posts or any information on the internet related to those keywords. If you entered ”sushi blogs in arizona” or “upgrade wordpress” you may find SushiLoversUnite and Upgrade Wordpress, respectively. Use this tool to your advantage and drive more traffic to your site.
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